Chryslera Tools: A Legacy of Innovation
Chrysler was founded by a man who had a reputation for saving founding companies. Walter Chrysler rose from the ranks to become president of Buick. He resigned from his post and was hired by the Overland Motor Company of Wiley to oversee the rehabilitation of its ailing operations. He did the same by circling the Maxwell-Chalmers Company. In 1925, he bought the property of Maxwell to form the firm which is still his name - Chrysler Corporation. In addition to the Chrysler marque, Plymouth and DeSoto marque were built to cater to the low-price and medium-priced ends of the market, respectively. Chrysler acquired The Dodge Brothers Motor Company and by closing Imperial as a separate luxury brand in 1955, Chrysler assembled a five-brand lineup to compete with General Motors, offering a similar offering. Other than Chrysler Corporation, other car manufacturers have focused on automotive engineering rather than style. Walter Chrysler supported engineering research and continued to fun...